Track any competitor.
Let AI evaluate every ad.
Get a weekly action plan.
Competitor Spy continuously scrapes active ads, evaluates each creative with AI, and turns raw ad-library noise into a marketer-ready brief: hooks, strategy, strengths, weaknesses, A/B tests, geography shifts, and exact actions to run next.
1,000 free credits · no card · 3 brand trackers on Pro
A weekly decision brief with what to copy, what to avoid, and what to test this week.
Every ad is auto-scored for hook quality, strategy intent, audience signal, and test patterns.
Instant competitor clarity for pitches, campaign planning, and leadership updates.
How Brand Spy works
Set it once. It runs forever.
You won't run a single scrape or open a spreadsheet. We do the boring parts so you can use the time to actually act on the insight.
Paste a Page URL, brand name, or Page ID.
Live from the Meta Ad Library — no stale snapshots.
Hooks, CTAs, format, target persona, sentiment, strategy.
What's new, what got paused, what worked, what got dropped.
Monday digest with charts, hooks, plays you can copy.
How the report is generated
Enhanced AI analysis, not a raw ad dump.
Brand Spy is built for founder-marketers: you get strategic clarity from ad-level signals across time, with explicit outputs on hooks, strategy, targeting, started/stopped ads, and tests in flight.
We ingest the full competitor footprint repeatedly (not one snapshot), then track started vs stopped ads by period.
Every ad is normalized into comparable fields: hook, CTA, format, country, platform, launch/stop dates, and survival time.
Models classify strategy, angle families, audience intent, testing variants, and likely funnel stage from copy + visual metadata.
We detect what changed week-over-week: new bets, dropped experiments, concentration zones, and emerging playbooks.
The report surfaces strengths, weaknesses, burn zones, test hypotheses, and specific actions for founders and growth teams.
Ranked hooks by frequency and survival time so you know what actually keeps running.
AI labels whether they are pushing brand, performance, launch, or retargeting this week.
Persona and intent inference from ad language, creative style, and geo/platform delivery.
How many ads were launched, paused, or dropped — useful for judging momentum and quality.
Parallel creatives are clustered to show active A/B tests (hook vs CTA vs cut).
We summarize where activity is concentrated by country and how it shifts week to week.
“Train harder. Recover faster.” used in 4 winning ads, live 12+ days
You get exact hooks surviving in market, not generic inspiration.
Nike: 41 started, 73 stopped this week
Shows velocity and quality control — where they are scaling vs killing tests.
Countdown urgency vs evergreen framing running in parallel
Clear A/B clues on what they are experimenting with right now.
Instagram-heavy in US this week; feed mix changed from last week
Lets you localize budget and creative by market and timing.
Inside every report
Nine answers, every Monday.
We don't dump 1,000 ads on you. Brand Spy turns the raw Meta payload into nine concrete reads about the brand you're watching.
Is this a brand push, performance push, or launch? We name the play so you can react.
Every distinct opening framing, ranked by frequency and survival time.
Inferred persona, life-stage, and intent signals from copy + creative.
What's working hard enough that they're still running it 30 days later.
Creatives killed inside 5 days, hooks that never repeated, formats they avoid.
Tone, palette, casting, copy density, where the brand is moving visually.
Detect parallel creative families — same hook, different CTA / cut / opening frame.
Which product, geo, or persona the spend is concentrated on right now.
Specific, copyable plays — not vague 'do more video' platitudes.
Sample report — Nike
Exactly what arrives in your inbox.
This is the same component, the same data shape, the same charts. Just point Brand Spy at any advertiser to get the same view of them.
Week of May 19 – 25, 2026
Nike · weekly brand report
Performance-mode push: 41 new ads, all-video, leaning on Eliud-style athlete storytelling.
Nike ramped video share from 67% → 89% week-over-week, pulled most static carousels, and tested 11 distinct hooks built around 'race-day proof'. CTA distribution rotated from Shop Now (-22%) to Learn More (+38%) — likely a creative-testing phase before the next collection drop.
Format mix
Platform delivery
Top hooks (7d)
CTA breakdown
- Learn More18
- Shop Now14
- Sign Up6
- Watch More3
- Athlete first-person VO (avg 18 days live)
- Sub-12 sec hooks with text overlay
- Reels-first vertical crops
- Static product shots — paused inside 4 days
- Carousels >5 cards
- Promo codes without a story setup
- Test sub-10 sec athlete cuts on your own catalog
- Move Shop Now → Learn More for top-of-funnel
- Build a 3-frame story hook before the price
Sample keyword report — “AI marketing”
Category-level signal, not one brand only.
Same reporting engine, now across all advertisers on a keyword: rising hooks, share of voice, intent shifts, and new entrants.
Week of May 19 – 25, 2026
AI marketing · keyword tracker report
37 advertisers added video creative this week — 'agentic workflow' replaced 'ChatGPT-powered' as the hot hook.
Search intent shifted from tool-curiosity (-18%) to outcome-anxiety (+24%). Top spenders moved from feature comparison to ROI proof-points. Three new advertisers entered the category — all SaaS, all with 90-second testimonial cuts.
Top advertisers on keyword
Search intent mix
Rising hooks (7d)
- Sub-12 sec hooks with a named pain point
- Founder-voiceover demos outperform polished promos
- Comparison ads naming a specific competitor
- Test 'agentic' / 'autonomous' framing this sprint
- Add a 3-second ROI proof to your top hook
- Pull static-image carousels — share dropped 22%
Compare brands head-to-head
Two brands. One verdict.
Stack a brand against its closest competitor. See who's testing harder, who's winning on longevity, and what each is missing.
Week of May 19 – 25, 2026
Nike vs Adidas
Nike is testing 3× more new creative but Adidas wins on hook-to-CTA conversion intent (longer dwell, tighter creative families).
| Metric | Nike | Adidas |
|---|---|---|
| Active ads | 1284 | 902 |
| New this week | 41 | 14 |
| Video share | 89% | 71% |
| Avg days live | 18 | 27 |
| Unique hooks | 11 | 6 |
| CTAs tested | 4 | 7 |
Nike
Volume + variance — testing fast.
- Strength
- Hook diversity, athlete storytelling, vertical-first.
- Gap
- Burning creatives in <5 days; brand voice gets diluted.
Adidas
Quality + endurance — testing deep.
- Strength
- Long-living winners, tight creative families, CTA experimentation.
- Gap
- Slow to react to new hook patterns the competitor lands.
If you compete with both: copy Nike's tempo of new hooks, copy Adidas' patience with winners. Avoid Nike's 'one ad per idea' mistake.
What this buys you
Stop guessing. Start shipping.
Skip a week of manual ad scraping every Monday morning.
We name the gap between you and them — and how to close it.
Walk in with last week's competitor moves already mapped out.
Show leadership what 'best-in-class' actually looks like, with charts.
Monday morning digest, every week, while your tracker is active.
Every few hours, not weekly — so the report uses today's data, not last week's.
We don't list ads. We name the play and tell you what to do next.
Put a brand on watch today.
Free to try with 1,000 credits. Pro gives you 3 brand trackers plus the weekly intelligence email. Cancel anytime — your data stays yours.